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Why Collaborate with 11th Story
We are a self contained video production agency, right down to the music score and original song, that captures powerful images and graphics for film, web and commercial branding. What compels us most are stories acting as change agents for self transformation and the higher good. We have interviewed top scientists, researchers, philosophers and authors in the fields of consciousness studies, holistic health and existential inquiry. Our lyrics often dig a bit deeper into the personal and collective human experience.
Eloquent. True. Nice. Precise, no, accurate! Absolutely refreshing, clear and logical. I love it. ➳ Knud Sandbæk Nielsen
I crossed over a link for your Youtube Channel and holy shit! Your video work is definitely at it's peak for quality, special effects and content. I can say without a doubt you are by far doing better than anybody within our Milwaukee and the greater area of our circles in secularism. I don't think I could find anything more interesting to look into at the moment. ➳ Adam Montney, Adam-in-the-Wild LLC
Hello Lora & Kevin Thank you. Watching it again ! Great job... it was so crazy on site... looks like you got great interviews and it was shot beautifully... Congratulations to you both. ➳ Abi Behar Montefiore, Assistant Director, Center for Consciousness Studies, University of Arizona
This is a short, wonderful introduction to the many complexities associated with the academic study of consciousness. None of it was news to me, but as a general introduction to folks who haven't thought much about consciousness, it provides a good overview. I very much enjoyed the original song. ➳ Dean Radin
Wow. I'm 6 mos late in experiencing these delicious philosopher mind bytes, with great music to stimulate the 3 llbs of whatever is oscillating up there. Each proclamation either tickles or rankles one's "self" - if there is such a thing of course. So much more stimulating than the drool inducing interviews of the "great minds." Going to download Consciousness music right now and start dancing. ➳ Maryann Pearson
Just finished watching 'The Deeper You Go' and it was quite wonderful. It does in the end leave you as it should, with perhaps more questions than answers. I like that it provides so many different views from people who have obviously taken time and care to wonder about consciousness. I loved this! ➳ Blogpost
Lora, First !! Thank you for your work!! Consciousness, a product of both. I see differences around the world as a form to create world wisdom. We have a long way to go, but… with people such as yourself - and others with ideas to share, we will succeed. Maybe not the way we perceive at this moment, but we will achieve our humanity.  Cheers! ➳ MicheleElys blog
I was engaged and impressed virtually right down to the the song at the end. The speed of the movie was right on. Not too long to focus on any one viewpoint, not too short to cut their intended points. The music was simply perfect in its selection, sound, and cadence. My lasting takeaway was a heightened awareness of the complexity of my own consciousness. ➳ Nick Nigro, President, ECCS Nationwide Mobile Laboratories
Saw it twice. Thought it was extremely professionally done from the cinematography (I streamed it on my 55" TV screen and it was crystal clear, good color balance, good camera angles, lighting, staging), to the sound quality, the background music, the editing, and right through the credits. ➳ Nick Nero, Author, Entrepreneur



Original Songs

I Am's 20th Anniversary Video Debut


Published Articles

An Eastside Landmark Resurrects from the Ashes

Pizza Man doesn't disappoint

Global Cuisine Local Sources

La Merenda serves small-plates with an international flair

Faith and Fiction at

Mythinformation Conference

Did Jesus Exist

Interview with Robert Price & Bart Ehrman

Lobbying Through Music

U2 Wants to Change the World

Fearless Cynic

Laughing with Bill Maher


Product & Brand Design

Website Design

Logo Design

Frequency One
Your Vibe
Sometimes Y
Compassion Unity Research Evolution
Hello Forky Clean Eating
Sisters 4 Cure
Lighthouse Foundation of Wake County
Kevin & Lora Avatar
Pan the Russian Blue Avatar
Muse Brain Sensing Headband
Vincent Gaudes Design
Heroux & Company, LLP


Lora Nigro ➳ Founder

Lora Nigro formed 11th Story LLC in 2009 after the gamut of advertising agency positions from receptionist to production manager to copywriter. Aside from her B.A. in Journalism from Marquette University, she is a self taught graphic and web designer and a contributing writer to the Shepherd Express (Milwaukee's largest news and entertainment weekly) since 2000.

Kevin Rutkowski ➳ Founder

11th Story partner and hands on editor Kevin Rutkowski daylights at MATC, Milwaukee Area Technical College, since this 1994, bringing innovative educational technology solutions to the population.

Vincent Gaudes ➳ Cinematographer

Vincent Gaudes has a sense for the audio visual component of telling other people's stories, down to an increment of a frame. He is a fine artist, specialty painter and designer of interior and exterior spaces.

Rob McWilliam ➳ Music contributor

Rob McWilliam bestowed stand-up & electric bass, piano, organ, keyboards and bagpipes on Sometimes Y’s songs and contributes to current 11th Story projects. He is an organist at Cathedral of St. John the Evangelist.

Sometimes Y

After their fortuitous meeting at a local poetry reading, Nigro and Rutkowski formed the band Sometimes Y in the mid nineties, releasing two EP’s, "I Am" and "That’s Not What I Heard" produced with Emmy award winning composer, Peter Buffett.

I Am

Sonically layered with an epic timber, the four year labor was mastered by Bob Ludwig, Gateway Mastering, Portland, ME. It garnered back to back WAMI (Wisconsin Area Music Industry) awards for best artist. Listen on YouTube click the album cover link below. Listen to I Am on YouTube (Full Album + Lyrics) by clicking the album cover link below this section.

That's Not What I Heard

Incubated through live performance with various line-ups, That's Not What I Heard is rooted down to electric and organic acoustic guitars melded with the emotive swells of the Chapman Stick®.


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